Trail Papers
32,208 impressions97% of them outside my network.No conversation came out of it. So I adjusted the approach.
LinkedIn for B2B founders
Your buyers check your LinkedIn. What do they find?
I write LinkedIn content for B2B founders and CEOs. Not to collect likes. So the right people know who you are before your sales call.
- Seen by the right peopleYour buyers and investors see you every week. Not random reach.
- Trusted before the callThey know how you think before you pitch.
- Conversations that start warmerReplies, DMs and intros from people you wanted to meet.
How I measure content
Judged by who it reaches. Not how many.
Impressions are a vanity metric with good PR. I track which titles, companies and accounts react to your posts. That's the number that turns into meetings.
5,647 impressions"I spent 3 hours in a room with 25 founders in Dubai on Friday."Smaller reach. The room I actually write for.
The approach
Trust first. Pipeline follows.
- Seen
- Known
- Trusted
- Asked
Every week
- Three posts a week, written from our calls. You approve each one.
- 75 new connections a week with people on your target list.
- 5 comments every weekday on posts your buyers already read.
- Same-day replies to comments on your posts, drafted for you.
- A message draft when someone on your list engages, so you can start the conversation.
- A weekly look at who engaged, feeding your monthly report.
Why three a week
Each post only reaches part of your network. Three a week keeps you in the feed of the people you want, without running out of real things to say.
73% of decision-makers trust thought leadership more than marketing materials when judging a company. Edelman x LinkedIn B2B Thought Leadership Impact Report, 2024 (3,484 executives)
What to expect
Month one: the right profiles start viewing yours. Months two and three: names from your list react and reply. The goal is that your next sales call starts with "I've seen your posts."
Two ways to work
Done for you. Or done with you.
Done for you
Founder retainer
From $1,500
a month. The rest depends on scope: posts per week, extras like PR.
- 3-month plan for the starting price
- Month to month possible, at a higher rate
- Your time: about 90 minutes a month
- You approve every post
A strategy you can say in one sentence
Who you need to reach, what they need to believe about you, and which topics get them there.
A profile that works as a landing page
Your profile rewritten into your landing page and optimized for AI search.
Up to three posts a week, in your words
Written from two 45-minute calls a month. You approve every post, usually by WhatsApp.
Engagement with the people you sell to
Reply drafts for your comments and targeted connects with the founders, buyers and investors on your list.
A monthly buyer-reach report
Who you reached, what worked, and what we adjust.
Done with you
Coaching call
$500
a month
One 60-minute call a month. You write your own posts. I coach you on strategy, your profile and your drafts.
- Month to month
- No minimum
The first 30 days
Live in a week. Measured monthly.
- Day 1
Strategy call
60 minutes on your buyers, your story and your exact voice.
- Day 3
Profile live
Your rewritten profile, so the first visitors land somewhere good.
- Day 7
First post
Then three a week, planned two weeks ahead.
- Day 30
First report
Who you reached, and what we adjust.
About me
I'm Noah.
At Stripe I did outbound sales: booking meetings with founders through cold outreach, consistently at 110%+ of target. Before that, about 15 months in consulting, including Deloitte.
Most recently I was Chief of Staff at AlphaDōjō, a finance startup built around its founder. I ran a 10-person team, above all daily content, and saw what a strong founder brand can do. It's why I care who reads your posts, not how many do.
I follow AI, finance and longevity closely and use AI for deep research on your topics. That saves me hours, which I spend writing your posts. No AI in the writing.
- StripeSales development
- DeloitteConsulting
- AlphaDōjōChief of Staff
- DubaiWhere I'm based
Founding clients
The first three clients get a better deal.
Trail Papers is new. So my first three clients get a lower rate in exchange for a case study and an honest review. You get more of my time than any client after you. I get proof I can show the next founder. Ask me about it on the call.
Ask about it
FAQ
Questions founders ask
Will it sound like me?
It has to, or it doesn't go out. Every post starts from your own words on a call, and you approve each one.
How much of my time does it take?
About 90 minutes a month: two 45-minute calls, plus a few minutes approving drafts. If you want fewer posts, or one call gives us enough for four weeks, it's 45 minutes a month.
Who writes it, and where does AI come in?
I write every post myself. AI helps with research and with finding the right people to connect with. Standing out on LinkedIn today takes original thinking, not AI slop.
What if I want to write my own posts?
Then the coaching call fits better. We talk for 60 minutes once a month and work on your strategy, your profile and the drafts you bring. Month to month.
What if I don't like a post?
Then it doesn't go out. Tell me why, and the next one gets better.
What do you measure?
Every month: who from your target list saw and reacted, profile views from the companies you sell to, accepted connections, and the conversations that started. Every quarter we sit down and decide what to keep and what to change.
What results should I expect, and when?
Posts from week one, and a first report on who you're reaching after 30 days. I won't promise viral posts or a number of leads. I'll show you exactly who is paying attention.
Your next buyer is going to look you up. Give them something to find.
Book a 30-minute callRather WhatsApp? Message me. Or email noah@trailpapers.com.